I’m Mike, a brand identity designer and lettering artist based in Toronto. I help founders, creative teams, and culture-driven brands craft expressive visuals that connect.
My work blends custom lettering, illustration, and identity systems that help brands communicate clearly, stand out with confidence, and leave a lasting impression across digital, print, and in-person touchpoints.
Whether it’s a lifestyle brand, a cultural campaign, or a product launch, I bring a balance of craft and clarity to every project. The goal is always the same: to create bold, custom, and strategically grounded work that reflects what you stand for and connects with the people you want to reach.
What I Do
Brand Identity Design
Logos, wordmarks, color palettes, type systems, and scalable brand foundations
Logos, wordmarks, color palettes, type systems, and scalable brand foundations
Lettering & Typography
Hand-drawn wordmarks, display type, and expressive custom lettering for packaging, merch, and campaigns
Hand-drawn wordmarks, display type, and expressive custom lettering for packaging, merch, and campaigns
Custom Graphics & Illustration
Campaign visuals, packaging elements, editorial assets, and merch-ready artwork
Campaign visuals, packaging elements, editorial assets, and merch-ready artwork
Creative Collaboration
Concept development, art direction, and design guidance for founders, agencies, and creative teams
Concept development, art direction, and design guidance for founders, agencies, and creative teams
Select Work Highlights
Apparel lettering featured by Method Man’s Tical Official brand
Typographic campaign art for the City of Toronto’s Cultural Hotspot program
Identity design for sold-out Muay Thai events across Ontario
Crafted logos for small businesses that continue to thrive years later
Lettering featured in Typism Book 4, alongside artists worldwide
Brand collaborations with MOO, Instant® Brands, and boutique retailers
Approach
Design isn’t decoration—it’s how your brand speaks. I build identity systems that scale with you, a visual language that captures your voice, and lettering that makes people feel something before they even read the words.
Whether you’re starting from scratch or evolving what already exists, I’ll guide you through a collaborative, strategic, hands-on process with outcomes that are clear, expressive, and built to last.
Let's Work Together
If your brand needs a stronger visual identity, custom lettering, campaign graphics, or merch-ready design, I’d love to hear from you.
Use the contact form or email hello@mikelopezdesign.com to get in touch.
Or subscribe to The Good Fight on Substack to follow along with my creative journey.
Mike Lopez
Graphic Designer
Graphic Designer