Cultural Hotspot is a City of Toronto initiative celebrating arts and culture in neighbourhoods beyond the downtown core. For the 2019 campaign focused on York and North Etobicoke, the City commissioned original campaign artwork to anchor the program's visual identity.
I created a series of hand-lettered street names, each drawn in a distinct style to reflect the character and diversity of the featured neighbourhoods. The artwork was applied across limited-edition merchandise and a fleet of TTC bus wraps, bringing the campaign directly into the communities it represented.
Deliverables included AODA-compliant* guide books and full production art for transit livery applications.
(*Accessibility for Ontarians with Disabilities Act, 2005)
(*Accessibility for Ontarians with Disabilities Act, 2005)
“Working with Mike was a pleasure from beginning to end. He researched and determined exactly what we need and then put his skill, knowledge and creativity to work resulting in a final product that everyone on the City of Toronto, Arts Services team was happy with. In addition, he was incredibly organized and is a proficient communicator, making our working together one of the easiest and most pleasant experiences we’ve had.” ~City of Toronto, Arts Services
