The Challenge
The City of Toronto needed a campaign to celebrate arts and culture in neighbourhoods beyond the downtown core (York and North Etobicoke). The visual system had to feel authentic to local communities and scale across everything from small guidebooks to full city bus wraps.
The Solution
• Created hand-lettered street names drawn in distinct styles to reflect the character of each neighbourhood.
• Designed full transit wraps for a fleet of TTC buses to bring the artwork directly onto city streets.
• Produced layout art and guidebooks that met strict AODA* accessibility rules and production specs.
(*Accessibility for Ontarians with Disabilities Act, 2005)
(*Accessibility for Ontarians with Disabilities Act, 2005)
The Result
A high-impact, high-visibility campaign deployed across Toronto transit and limited-edition merchandise, delivered on time and fully compliant with city production standards.
“Working with Mike was a pleasure from beginning to end. He researched and determined exactly what we need and then put his skill, knowledge and creativity to work resulting in a final product that everyone on the City of Toronto, Arts Services team was happy with. In addition, he was incredibly organized and is a proficient communicator, making our working together one of the easiest and most pleasant experiences we’ve had.” ~City of Toronto, Arts Services
