Diamond Capital Promotions launched their first Toronto event with a sold-out debut. They needed a visual identity and promotional system to match their ambition of becoming Ontario's leading fight promoter.
I designed the logo system including flexible typographic variations for print, digital, and merchandise. From there I became their go-to designer for every show, creating unique visual themes for each event, fight card graphics, matchup posters, and on-screen event displays.
When I recognized they had no formal sponsorship infrastructure, I wrote and designed a sponsorship proposal and outreach email from scratch. That system is now a core part of how they fund each event.
Every event since has sold out. Three and a half years in, the promotion has grown into one of Ontario's most recognized amateur Muay Thai events.
