MOO is known for premium print products, sustainable packaging, and a beautifully streamlined online experience. As a longtime fan and customer of their business cards and Luxe paper line, I was excited to be invited to take part in their Font Influencer campaign which was a social media initiative highlighting artists and designers with a strong typographic voice.
The challenge was to create original work that reflects my lettering style while showcasing the tactile quality of MOO’s Luxe print products.
For the collaboration, I designed a custom set of business cards and postcards using MOO’s signature Luxe Line—thick, color-edged papers that elevate printed work with noticeable texture and weight.
Lettering Focus: The designs highlighted my bold, handcrafted letterforms, drawing attention to both the typography and the print quality.
Content Integration: MOO featured the final pieces in sponsored posts across their Instagram feed and shared a behind-the-scenes look at my process through Stories, including a lettering time-lapse and a day-in-the-life Q&A.
The campaign gave audiences a peek into my workflow while positioning MOO’s products as tools of the trade for creative professionals.
The collaboration was a success, giving MOO fresh, high-impact visual content and giving me a platform to share my process with a broader audience. The feature aligned naturally with my brand as a lettering artist, while promoting tools I genuinely use and recommend.
It was a rare win-win. I got to create and share meaningful work, and MOO got authentic, design-driven promotion for their Luxe line.
