The Challenge
Paper Plus Cloth had outgrown its basic template logo. They needed a clean, professional mark that kept the store’s handmade feel while working reliably across small packaging tags, custom shipping tape, and e-commerce web screens.
The Solution
• Refined the brand typography so the logo stays contained, crisp, and legible at smaller print sizes.
• Texture and icons ensured the resulting design reflected the shop’s craft focus.
• The versatile logo lockup was engineered for high-volume shipping boxes, product packaging, and digital channels.
The Result
• 10-Year Longevity: The refreshed identity has been in continuous use for nearly a decade without needing an update.
• Flawless Scale: Works seamlessly across physical shipping materials, retail packaging, and online store assets.
