Paper Plus Cloth, an online retailer from Toronto, sells rare Japanese Washi tapes and stationery. They needed a new logo that showed a vintage, handmade look and could also work as a stamp for packaging and shipping labels.
At first, the owner tried using online design templates for a quick fix. However, as the business grew, the template logo could no longer support the sophistication of the brand. Loyal customers needed a refreshed design that stayed true to the brand’s style while being clear and modern—even at small sizes.
Starting with the current design, I improved the logo by adjusting the letter spacing and adding simple icons like open scissors and a trimmed ribbon to hint at the crafting style. I used the approved brand fonts to create a balanced and easy-to-read look. The result was a cleaner, more modern logo that still honoured the vintage, handmade feel of the brand.
Fonts licensed by client from Hustle Supply Co., via creativemarket.com