A hand-lettered logo design and illustration were crafted for ‘Swish’ a fresh sushi and sake restobar concept. The owner sought a logo reflecting the establishment’s casual, modern ambiance, while also showcasing the high-quality and authenticity of their cuisine.
Beginning with several hand-lettered sketches, I explored various styles and layouts incorporating the owner’s vision and feedback throughout the process. After multiple iterations, we finalized a bold, brush-style design featuring the restaurant’s name, complemented by an S-shaped koi fish illustration for added charm and visual appeal.
The resulting design was enthusiastically received, presenting Swish Sushi & Sake Bar as a modern, welcoming establishment. My hand-lettered approach infused a personal touch, reflecting the ethos of restobar’s food and service qualities.
