Pyrex briefed a packaging direction that felt premium and sophisticated while remaining recognizably Pyrex. The existing bold red system overpowered the subtle hues of the coloured glass and felt dated against competitors leaning into simplicity and lifestyle appeal. The creative needed to hero the glass itself across multiple product formats and trilingual copy requirements.
I developed the Colors sub-brand lockup, designed the system architecture, and iterated through multiple concepts before landing on a solution that balanced brand equity with modern restraint. The Pyrex logo held strong in red while the Colors sub-brand introduced a fresh multicolour typographic treatment. A clean white background let the glass tones lead. Red panels grounded each SKU in the master brand.
The system launched across multiple product lines and SKUs, rolling out seamlessly across litho boxes, top-sticker labels, and variable packaging dimensions.
A disciplined packaging system that proved clarity builds premium perception without abandoning brand equity.
