The Challenge
Pyrex needed a premium packaging look for their new coloured glass line without losing their iconic brand recognition. Their old, heavy-red packaging hid the subtle glass tones and looked dated on the shelf. The design also had to handle three languages across dozens of different box sizes.
The Solution
• Created the new “Colors” sub-brand logo and visual system.
• Shifted to a clean white background so the glass color leads on shelf.
• Kept the classic red Pyrex logo and anchored each box with signature red panels for instant brand recognition.
• Built flexible layout rules to easily fit trilingual copy across every SKU.
The Result
A clean, high-end packaging system that rolled out smoothly across litho boxes, top stickers, and variable package sizes without losing master brand equity.
