The Challenge
Instant Brands launched a YouTube cooking series featuring celebrity chefs. They needed a premium title identity and graphics package that felt inviting and modern while keeping a clear visual link to the master Instant brand.
The Solution
• Led art direction and design for the series title logo, lower thirds, and on-screen graphic package.
• Created a clean typographic style that matched the tone of different guest chefs without breaking brand rules.
• Built a flexible graphic template that video editors could quickly update for new episodes.
The Result
• 1M+ Views: Top episodes reached up to one million views.
• Long-Term Asset: The graphics package has remained in continuous use since launch with minimal updates needed to translate into new series extensions.
Watch the series here: https://www.youtube.com/@InstantPotOfficial
Title screens for An Instant with Chef series featuring chefs Ming Tsai, Stephanie Izard, and Hawa Hassan
Title logo design concept development samples
