Instant Brands launched a YouTube cooking series featuring celebrity chefs and needed a title identity that felt fresh and premium while connecting to the broader Instant brand family.
I designed the series title logo, static lower thirds, and supporting graphic package elements. The mark needed to balance strong typographic presence with an inviting, chef-led tone while staying on brand across a diverse roster of featured talent.
The title design has remained in continuous use since launch, updated with minimal modifications to match current content. Episodes have reached up to one million views.
You can watch the series here: https://www.youtube.com/@InstantPotOfficial
Title screens for An Instant with Chef series featuring chefs Ming Tsai, Stephanie Izard, and Hawa Hassan
Title logo design concept development samples
