Instant® Brands was launching a new YouTube cooking series featuring celebrity chefs and needed a title logo and supporting graphics that could tie the show’s identity to the brand’s broader visual language. The look had to feel fresh, premium, and digital-native while staying true to the Instant® brand family.
I worked closely with the Instant® creative team to understand the series’ tone, audience, and goals. From there, I explored a range of logo concepts that merged strong typographic presence with subtle culinary cues keeping things clean, bold, and on-brand.
Through a collaborative revision process, we landed on a modern, dynamic wordmark that captured the show's inviting, chef-led tone. I also developed a suite of matching motion graphics, including lower-thirds and animated titles, to create a cohesive viewing experience from start to finish.
The final logo and graphics debuted across the series’ opening and closing sequences, as well as in content overlays and promotional assets. With viewership ranging from 250,000 to over 1 million views per episode, the visual identity became a key part of the series’ professional polish and audience appeal.
By blending brand consistency with entertainment value, the design helped Instant® Brands stand out in the crowded food content space, reinforcing trust while attracting a new generation of fans.
You can watch the series here: https://www.youtube.com/@InstantPotOfficial
Title screens for An Instant with Chef series featuring chefs Ming Tsai, Stephanie Izard, and Hawa Hassan
Title logo design concept development samples
