Instant® Brands asked me to create the title logo and graphics for their YouTube cooking series with celebrity chefs. They needed a logo that fit the theme of the series and matched their overall brand.
We began by discussing the brand’s goals and learning about the audience and the series theme. Using this information, I shared several logo ideas that combined images and text in a way that fit both the series and Instant® Brands’ style.
After several revisions and useful feedback, we chose a final design that featured a bold, modern font capturing the spirit of the series. Additional graphics, such as matching lower-thirds, supported the look of the logo.
The design was used in the opening and closing credits of the YouTube series. With between 250,000 and 1.1 million views per episode, the design helped attract millions of viewers and played an important role in the series’ success.
You can watch the series here: https://www.youtube.com/@InstantPotOfficial
Title screens for An Instant with Chef series featuring chefs Ming Tsai, Stephanie Izard, and Hawa Hassan
Title logo design concept development samples
