Partnered with A Smaller Agency in Toronto to create a unique hand-lettered logo for a unique Bocce-themed dining and entertainment venue named Lob.
Charged with shaping its identity, we researched its audience and market positioning to build a brand theme, then crafted a playful hand-lettered logo that captured the fun and action of lobbing a ball as its mark.
This logo, refined in collaboration with A Smaller Agency and Lob’s team, became the focal point of its brand rollout, spanning signage, menus, and promotional materials. The result? Lob established itself as a standout in Toronto’s competitive entertainment experience and dining landscape, attracting a loyal customer base with ongoing success.
