Lob is a one-of-a-kind dining and entertainment venue in Toronto built around the game of bocce. The brand needed a logo that felt handcrafted, energetic, and memorable enough to anchor a new kind of venue in a competitive hospitality market.
Working with A Smaller Agency, I developed the visual identity from discovery through final art. The logo was hand-lettered from scratch, with curved, energetic letterforms designed to suggest movement and the physical act of the game itself.
The mark launched across exterior signage, menus, apparel, and social media. Lob has since grown a loyal following in Toronto's dining and entertainment scene.
