The Challenge
Lob launched a new indoor bocce venue and restaurant in Toronto. They needed a distinct, custom logo and visual identity that could stand out in a competitive hospitality market and scale across physical signage, menus, and merch.
The Solution
• Designed a custom, hand-lettered logo with an energetic feel to reflect the movement of the game.
• Developed the complete visual identity system from initial discovery through final artwork.
• Created design assets for exterior venue signage, menus, staff apparel, and digital media.
The Result
A recognizable, custom brand identity that launched seamlessly across physical and digital channels, helping establish Lob as a top Toronto entertainment destination.
